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I worked for Google for 12.5 years as a Senior Industry Manager for Technology / Retail / Electronics. Throughout this time I managed relationships with over 50 organisations from small startups (who invested multiple millions pa in Google Advertising) so some of the largest multinational organisations in the world.
You can read more about my career to date on my profile page. Sadly my role was made redundant earlier this year (2023) and as such I have been on gardening leave throughout the summer.
A NEW CHAPTER
I was able to use this time to take a step back and reflect on the elements I enjoyed the most about my previous roles. I settled on three core things:
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1. Finding interesting insights from data and building a compelling narratives to drive business impact.
2. Helping other people maximise their own potential by removing barriers and providing clarity and focus.
3. Feeling like I'm playing some role in helping to make the world a better place.
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As a result, I am embarking on a new journey into the world of Data Analytics and Science. The amount of data in the world is growing exponentially. I believe that being able to interpret this data and translate it into meaningful insights with actionable outputs will become and increasingly valuable skillset.
I have already completed the Google Data Analytics Professional Certificate where I gained a good understanding of the data cycle and learnt how to use Big Query and Tableau as well as programming languages SQL and R.
I am now working my way through the excellent Data Science Infinity course created by Andrew Jones to go deeper into data science by learning about Machine Learning, Statistical Theory and Python.
WRITING A BLOG IN 2023
When I first started a blog (in 2007), I was looking for an outlet for my thoughts on Digital Marketing mixed in with some of my personal interests in technology, consumer electronics and some comedy gold. This time I plan to document my journey into this exciting new world and also showcase some of outputs along the way.
I welcome any engagement and feedback.